Esther Cepeda of The Washington Post recently published an article – “We are losing the war for real food” – that got me thinking about how far Modmarket, other farm fresh restaurants, our guests and all the real food champions out there have taken the war for real food. Being in the real food industry in a very food-aware state like Colorado, it can often seem like we are winning the battle. I personally see people learn about the benefits of sustainable food on a daily basis.
It is very easy to forget, however, the points Cepeda brings up in the article:
1. Most public schools across the country are still serving processed lunches and sugary snacks and drinks
2. Many health educators are still teaching to the USDA’s 22-year-old food guide pyramid
3. High sugar “Go-Gurt” is being considered a “healthy” alternative to fresh apple slices in McDonald’s Happy Meals
4. Senior citizens and others needing to enhance their caloric intake are still being given supplement drinks, many of which can be likened to “‘liquid candy bars with vitamins’”
No wonder Cepeda is concerned and frustrated. But I am still holding out hope. Because I have the pleasure of providing farm fresh food to Coloradans (and soon Texans and eventually the rest of the country) every day, I see the tides changing. We still have a long way to go and many socioeconomic and geographic barriers to break down. I think this is a battle that has just begun and ultimately the real food proponents will prevail.